1) What's going on here?

​Strictly Yours Fashion Event or SYFE (pronounced SAHY - fe) is a fashion shopping event series featuring curated independent brands and celebration. As the third installment of Feli Kiwi's shopping event series with a new look | new name | new logo, SYFE promises to be a vibrant celebration of culture, community, and commerce!

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2) What is Melanfroasis?

Melanfroasis is a celebratory mood. Combining the essences of melanin (our cosmic shell), afros (our subliminal textures) and the oasis (our core ambiance), an ethnic pride exudes that is shared with our community and beyond.

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3) Do you have to be Black to participate as a vendor, sponsor or shopper?

​No. While we exude strong pride in our African/Black Global diaspora experience and descendant cultures as well as take special pride in telling our stories, our shoppers, guests, sponsors, staff, affiliates -- everybody -- are more than welcome to join in the festivities! 

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4) What are the Sponsorship Kit, Solar and Star Vendor Packages, how to register, and any associated fees?

Solar $600 - 

Star Package

TV & print ad campaign

Live social chats streaming from the U.S. & Switzerland

Goody bag inserts

Unlock access to Scholar Sponsor Tier

Front house visibility w/ Sales Floor Placement Preference, 1st come, 1st served basis

Star $200 -

Indoor or outdoor space, 1 table & 1 chair

Social media mentions

Merchant Meet & Greet access

Exclusive listing in virtual shopper's guide, *SYFE ShopSuite

To become an Event Vendor, click the Vendor Registration button on the RSVP page and unlock your discount!

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​​Sponsor Packages -

Experience Diamond + Scholar Sponsor | Event Platinum, Live social chats, **International Brand Ambassadorship, and more

Event Platinum | Social Gold, Goody bag logo placement, Merchant Meet & Greet access, and more

Social Gold | Multimedia ad campaign, Brand visibility i.e., Onsite activation, and more

To become an Event Sponsor, click the Vendor Registration button on the RSVP page and leverage your own toolkit and package benefits!

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​You can also register by clicking on the 'early registration' link in this paragraph. In honor of celebrating Feli Kiwi's 20th anniversary, early registration fees for Star Vendor and Solar Vendor Packages have been extended well into 2026. Although we are facing certain challenges, we persevere and are better than our last feat. Therefore, standard registration fees won't kick in until after March 27, 2026. **You activate brand ambassadorship with a complimentary 4-day, 3-night Switzerland resort stay exclusively available for only 1 SYFE Sponsor and 2 SYFE Solar Vendors {spacing won't last}! This trip is an opportunity to spread brand awareness to new markets on a global stage!

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5) Is there a refund policy?

Due to the applied discounts, there are no refunds.

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6) How many inserts should be submitted for swag bags and raffle prizes?

Although standard minimum is 50, a final Run of Show will include how many inserts are required to accommodate both swag bags and raffle prizes. ROS will be finalized at least 30 days prior to event date.

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7) How can I buy tickets to shop at SYFE?

Ticket sales open in February. Below are the different levels to choose from:

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Ticket Tiers --

Admission $10 | Event entry

Admission+ $25 | Event entry + a surprise perk

Admission+ & Guide $50 | Event entry, 1 swag bag and NEW PERK exclusive access to SYFE ShopSuite + a surprise perk

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Get Your Tickets!

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*SYFE ShopSuite is a virtual shopper's guide that includes rich content and direct access to each Event Vendor and Sponsor.

**Airfare not included in complimentary Switzerland stay.